1. Introduction and acceptance
These Terms of Service (“Terms”) govern your use of the website and tools provided by Blumead LLP, trading as Blue Meridian Advisory (“Blue Meridian”, “we”, “us”, or “our”). By accessing or using our website or tools, you agree to be bound by these Terms. If you do not agree, please do not use our website or tools.
2. Services
Blue Meridian provides digital commerce growth services for consumer brands across marketplaces, quick commerce, and direct-to-consumer (D2C) channels. We also provide software tools, known collectively as the Meridian Intelligence Layer, which support analytics, advertising optimisation, listing and catalogue work, and operational monitoring.
3. Engagement terms
Our services to clients are governed by a separate signed agreement, such as a Master Services Agreement (MSA) and one or more Statements of Work (SOW). These website Terms are general in nature. Where there is any conflict between these Terms and a signed client agreement, the signed client agreement prevails in respect of the services it covers.
4. Acceptable use
You agree to use our website and tools only for lawful purposes. You must not attempt to gain unauthorised access to our systems, interfere with the operation of our website or tools, introduce malicious code, or use our website or tools in any way that infringes the rights of others or breaches applicable law.
5. Intellectual property
All content, software, tools, designs, and marks on our website and within the Meridian Intelligence Layer are the property of Blumead LLP or its licensors and are protected by applicable intellectual property laws. You may not copy, reproduce, modify, distribute, or create derivative works from our content or tools without our prior written permission.
6. Client responsibilities
Where you engage us as a client, you are responsible for providing accurate and complete information, for using our services and tools lawfully, and for maintaining your own platform accounts in compliance with the policies of the relevant platforms, including Amazon. You are responsible for the authorisations and access grants you provide to us and for ensuring you have the right to share any data you make available to us.
7. Confidentiality
Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the services, and to use such information only for the purpose of the engagement. This obligation is mutual and survives the termination of the engagement, subject to any more specific terms in a signed client agreement.
8. Disclaimers and limitation of liability
Our website and tools are provided on an “as is” and “as available” basis. While we work diligently to deliver results, we do not warrant any specific commercial outcome, ranking, or revenue result, as these depend on factors outside our control, including platform algorithms and market conditions.
To the maximum extent permitted by law, Blue Meridian shall not be liable for any indirect, incidental, special, or consequential damages arising from the use of our website or tools. Any liability arising from a client engagement is governed by the limitation of liability set out in the relevant signed client agreement.
9. Governing law and dispute resolution
These Terms are governed by the laws of Karnataka, India. Any dispute arising out of or in connection with these Terms shall be resolved by arbitration seated in Bengaluru, India, conducted in English, in accordance with applicable Indian law.
10. Changes to these Terms
We may update these Terms from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of our website or tools after any change constitutes acceptance of the updated Terms.
11. Contact
If you have any questions about these Terms, please contact us:
Blumead LLP, trading as Blue Meridian Advisory
No. 20, D. Nagaraj Layout, Kaval Byra Sandra, R. T. Nagar Post, Bangalore – 560032, India
Email: support@blumead.com