Our Work

Real numbers. Real brands. Real outcomes.

Every engagement begins with The Opportunity Map. Every result begins with the operating system.

Case studies are anonymised by default. Named references are available to qualified prospects following a Growth Review.

ORGANIC FOOD & BEVERAGE · AMAZON INDIA

From ad-hoc to operating system.

THE CHALLENGE

Strong product, ad-hoc operations. Inventory concentrated in a single regional fulfilment centre. No structured management cadence. Single-digit year-on-year growth despite clear product-market fit.

WHAT WE DID

The Opportunity Map identified three compounding operating gaps. Blue Meridian restructured the weekly operating rhythm, expanded regional fulfilment coverage to align with actual demand geography, and built a product expansion brief identifying three new high-probability SKUs.

+43%
MONTH-OVER-MONTH GMS GROWTH

The largest single-month increase in the brand's history. 100% year-on-year growth projected at the 12-month mark.

Confirmed metric. Client reference available to qualified prospects following a Growth Review.

NUTRACEUTICALS · AMAZON US

Six months of research. Solved in six weeks.

THE CHALLENGE

Six months stuck at the product research phase. Standard tools returning ambiguous results across a crowded category. No launch decision despite a clear commercial ambition.

WHAT WE DID

Blue Meridian applied ingredient-level demand analysis developed during Amazon tenure. Viable launch SKUs identified within six weeks. Products entered production with keyword architecture and full advertising structure pre-built before arrival.

75%
RESEARCH PHASE COMPRESSION

Research phase cut from six months to six weeks. Year-1 GMS target: $1M USD.

Projected metrics. Outcome data in progress.

SUPPLEMENTS · AMAZON INDIA

Ads had hit capacity. Conversion had not.

THE CHALLENGE

A supplements brand doing over 2 Cr annually on Amazon had plateaued. Growth was stagnating on the top product and advertising spend had reached the point of diminishing returns.

WHAT WE DID

Ran main-image experiments to identify the highest-converting creative. Improved attribute mapping for better discoverability. Optimised listings for AI-driven search. Strengthened keyword indexing on high-intent buying terms.

+50%
CONVERSION IMPROVEMENT

Additional revenue unlocked: $1.2MM. No increase in advertising budget.

Confirmed metric. Client reference available to qualified prospects following a Growth Review.

ORGANIC GROCERY · AMAZON INDIA

Wasted spend rebuilt into profitable scale.

THE CHALLENGE

A growing organic grocery brand running ads with high wasted spend, poor keyword targeting, and no structured brand defence. TACoS was suppressing profitability across the account.

WHAT WE DID

Audited the full ad account and identified wasted spend. Rebuilt campaign architecture across Sponsored Products, Sponsored Brands, and Sponsored Display. Implemented aggressive negative keyword harvesting and competitor-ASIN targeting. Weekly operational cadence for continuous improvement.

+43%
GMS MONTH-OVER-MONTH

1,200 basis point improvement in TACoS. Largest single-month GMS increase in the brand's history.

Confirmed metric. Client reference available to qualified prospects following a Growth Review.

Start Here

Every engagement begins with The Opportunity Map.

One week. Every gap named and ranked. A sequenced growth plan. Then you decide.